Live Entertainment
Marketing and Event Strategy + Execution
Once Upon The Air: An Acrobatic Theatre Production Inspired By Fairytales
Once Upon The Air is an acrobatic theatre experience that reimagines
timeless stories through aerial artistry, movement, and emotion –
brought to life by world-class performers from around the globe.
From the daring flight of Red Riding Hood to the spellbound fall of
Snow White, each act transforms a classic tale into a breathtaking
moment of beauty, strength, and wonder.
Stories you know. Magic you’ve never seen.
The production was co-created in Lisbon by Mika & Co Creative, with creative input from award-winning theatre company Little Lion Entertainment (The Crystal Maze LIVE, Tomb Raider: The LIVE
Experience). Mika & Co was responsible for all production and event marketing and production – from conception to execution.
The Crystal Maze Live – 10 Year Anniversary Campaign
Mika & Co is supporting Little Lion Entertainment with the planning and execution of The Crystal Maze LIVE Experience’s 10-Year Anniversary campaign. Our role includes translating the anniversary brief into a clear, cohesive marketing direction, briefing the relevant partner agencies (digital, PR, creative, and OOH), and ensuring strategic alignment across all channels. We coordinate the campaign rollout end-to-end – managing timelines, integrating creative outputs, and making sure all activity delivers a unified and successful anniversary celebration.
TopGear Festival
Mika was part of the core marketing team that brought TopGear Live to South Africa under the banner TopGear Festival, one of the country’s largest entertainment events at the time.
She wrote TV and radio scripts for Jeremy Clarkson, Richard Hammond, and James May, managed both the creative and PR agencies, and coordinated high-impact publicity stunts to drive nationwide attention.
Working closely with cross-functional teams, Mika helped deliver a large-scale event that sold tens of thousands of tickets, ensuring seamless end-to-end execution – from talent management and onsite operations to handling competition winners and media activities.