Alcohol
Client: CSA Global for Corona Beer (ABinBev) account
Mika & Co Creative was contracted to manage Corona’s Ambassador Programme, ‘The Creator Network’, an award-winning initiative at ABinbev. The programme consisted of 60 of South Africa’s most nature-centric, purpose-driven content creators. Mika & Co was trusted by CSA Global to source, contract and brief influencers, organise monthly gift drops and ensure the seamless delivery of on-brand content for one of the world’s leading beer brands, Corona.
Influencer Content Creation
Mika accompanied content creators to renowned events such as World Surf League in Jeffrey’s Bay, Corona Festival in Cape Town and tropical locations such as Mozambique, to direct and manage the creation of awe-inspiring, nature-centric brand videos and images.
Winner Experience Hosting
Mika & Co Creative ensured that Corona beer’s competition winners were taken care of on the VIP trip experiences that they won.
This included:
- A once-in-a-lifetime trip to Corona Island in Colombia (18 competition winners)
- A luxury getaway to The Marly Hotel in Camps Bay, Cape Town
- An exclusive experience at Intle Boutique Hotel in Jeffrey’s Bay
Brand Video Assets
Client: Lions Head Beverages for Bloedlemoen Gin and 4th Rabbit Agave Spirit
Mika led the brand management and growth of two South African craft spirits: Bloedlemoen Gin and 4th Rabbit Agave Spirit. Working alongside creative partners, she drove the content strategy and creation – growing social media presence, securing video placements in key on-trade outlets, and landing features in in-flight magazines. Bloedlemoen Gin saw triple-digit volume growth in just one year.
